Brands Need to Put Consumers at the Heart of Their Strategy
Matt Johnson, PhD, is a neuroscientist, author, and professor of consumer psychology at Hult International Business School. As a consumer scientistist, his specialty lies in applying a human-centric...
View ArticleDeromantisizing Love Through Tech
The colossal milestone that we have achieved over the last couple of centuries is that finally, we choose our partners based on this beautiful feeling of…love! No more transactions—you take... The post...
View ArticleBuilding Future Leaders
What do you think when you hear the term ‘apprentice’? As likely as not, you’ll imagine a school leaver learning a trade, not an established leader honing their skills. For... The post Building Future...
View ArticleHow Brands Can Adapt to The New World of Social Media
Social media is a rapidly evolving landscape. In order to find their footing, brands, now more than ever need to adapt to these shifts – particularly when it comes to... The post How Brands Can Adapt...
View ArticleInnovating With Impact: Insights From the Authors
Ted Ladd is Professor of Entrepreneurship & Innovation at Hult’s San Francisco campus. Here, he gives a glimpse into some of the tools, methods, and guidance you can find in... The post Innovating...
View ArticleHow Does the Use of Emojis and Abbreviations Impact Professionalism and...
This blog is the first in a series of blogs that displays our master’s and MBA students as the experts they are. We fast forward the learning experience to bring... The post How Does the Use of Emojis...
View ArticleHow Can Recent Graduates Be Effective Team Players?
In this series, we take a look inside our Master’s in International Business students’ classrooms. Publishing the research and results of the exceptional papers they’ve been graded on—in full. First......
View ArticleHult in the News, Summer 2023
From the benefits of our revised Bachelor of Business Administration (BBA) to the launch of Hult Impact Research, Hult International Business School is making news this summer. Here’s a look... The...
View ArticleHult Research Summary—The Dark and Sunny Sides of Reconnecting at Work...
The COVID-19 pandemic triggered huge shifts in how we work, dramatically affecting our connections both inside and outside of our workplaces. Three years on there is still a large amount... The post...
View ArticleThe Great Remobilzation: Designing a Smarter Global Future
Professors Olaf Groth, Mark Esposito, and Terence Tse on ‘The Great Remobilization’—and how it can impact our collective future. Shortlisted for the Thinkers50 Strategy Award. Countries, industries,...
View ArticleLooking for a Rashomon Effect
Extract from Critical Moments in Executive Coaching, 2021 by Erik de Haan Rashomon describes a particular event as seen by different witnesses who contradict each other. They cannot all be... The post...
View ArticleMatt Johnson Recognized by Poets&Quants as One of the Top 50 Undergraduate...
We’re proud to announce that Hult Professor Matt Johnson has recently been named among the 50 best undergraduate business school professors by Poets&Quants. For anyone who knows Matt or has... The...
View ArticleThe Case for Teaching Cases
Hult students are learning how to use generative AI ethically and responsibly thanks to the use of up-to-the-minute teaching cases in the classroom. Teaching cases are a key component in... The post...
View ArticleBest & Worst Super Bowl 2024 Ads: Lessons in Brand Strategy
The Super Bowl is more than just a game; it’s a cultural event. And what’s a cultural event without some memorable advertising? Whether you’re a fan of the game or... The post Best & Worst Super...
View ArticleThe Future of Finance: Adapting to New Technologies, Generations, and ESG
In a recent discussion with the Voices of Hult podcast, Professor Ahn, an expert in finance and a former top portfolio manager, explored the future of finance and the key... The post The Future of...
View ArticleWhy Design Thinking Is an Essential Competency for Business Students in 2024
Today’s business environment has transformed from one of scale, predictability, and rigidity to one of speed, agility, and fluidity. To survive, approaches to business management need to adapt—fast....
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